A Brand with a Purpose
Rosé is not just a brand; it’s a concept that goes beyond fashion, creating a culture and purpose for its customers. Built on the foundation of expression, Rosé was established to promote individuality, providing comfort and meeting the unique preferences of each customer. Rooted in an educational and artistic space, Rosé draws inspiration from literary elements, song lyrics, poems, books, and movie quotes, crafting a theme that sets it apart. The creation of personalized pieces adds sentimental value to every product.
CONCEPT
Custom Denim with a Personal Touch
As Rosé strives to foster an environment of inclusivity, the brand entered the market to address gaps by introducing customized denim pieces. This approach ensures that not all denim items look identical, allowing clients to express themselves uniquely. This evolution also led to the boutique concept in denim, where tailor-made pieces became the brand's hallmark.
INDIVIDUALITY
Comfortable and SUSTAINABLE Fashion
Rosé prioritizes comfort and eco-conscious fashion, blending style with individual expression. Beyond just clothing, Rosé is a platform for conversations on cultural issues, norms, fashion, and education. The brand has successfully cultivated a community where people can connect over shared values and passions, making Rosé more than just a fashion label—it's a movement.
COMMUNITY
Style
Impeccable craftsmanship is our promise at Rosé. With each thread woven and each quote painted, we ensure that the quality speaks as loudly as the message it carries.
Design
Our designs are conversations sparked by the fusion of classic literary flair and contemporary fashion. Rosé apparel is not only designed to impress but to express.
Personalization
Your choice, your story. We believe in unique narrative of every individual. Personalize your apparel with quotes that inspire you, from sources that touch your heart.
MEET THE FOUNDER
Shahrose Chaudri studied International Politics from Kings College London (BA Hons) & attended University of Law for the Graduate Diploma of Law after. Having a lot of experience and exposure in political work & public speaking, Shahrose used her political interests to combine it with fashion, identity and culture in order to create a fashion brand which had an expression beyond design but also incorporated writing. That’s when her custom denim brand came into existence and was offering custom painted jeans with favourite quotes, songs and phrases from books and other literary platforms. Eventually, her brand grew into offering more than custom painting and went on to provide a custom denim boutique allowing for custom stitching and creation of denim products according to the customer’s preferences. Shahrose was born in Canada, grew up in Pakistan, studied in London and has spent a lot of time around North America & the Middle East.